Ironhack

Start your tech career with Ironhack

Image: Yuri Arcurs peopleimages.com/Zoonat II/IMAGO/

Challenge:

Creatingawarenessforthe „Bildungsgutschein“ as a startingaid
for a techcareer in Germany.

Solution:

Billboard campaign on dw.com/english

Native newsletterteaserswithadvertorial in a targetgroup-specificnewsletter:
Focus on German

Branded Instagram post on DW Deutsch lernen

Results:

CTR: 0,11%

More than 700 thousandrecipients, with an averageclick rate of 8,4% on theteaser

Instagram postwithmorethan 100 interactions

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