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Buying, selling and having fun: Yeay

October 25, 2017

Yeay works like a mix of eBay classifieds, Snapchat and YouTube. Users can sell clothes and many other items over the app by advertising them in short videos.

https://p.dw.com/p/2mLmW

The digital shopping platform was launched by Melanie Mohr of Berlin. The mother of three set out to develop a shopping app tailored specifically to the needs and tastes of 14- to 22-year-olds. And now, this is the target group for Yeay. It appeared on the market in 2016 and is now used in some 160 countries.