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Puma video multiclick
08/18/2009
August 18, 2009
https://p.dw.com/p/JDK7
Image: AP
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Puma expects the sponsorship of Usain Bolt to boost profits
Jamaican Usain Bolt has just become a legend at the World Athletics Championships in Berlin. His sponsors, sportswear maker Puma, already were. And Bolt's record breaking run could be just the tonic for a company that's seen sales fall as the economic crisis worsened.
